By | December 9, 2019

Freweini Mebrahtu was named the 2019 CNN Hero of the Year for designing a reusable menstrual pad


She’s changing the cultural stigma around women’s periods

(CNN)– It’s something that girls and young women in western countries can’t imagine: missing school, even dropping out, because of their periods. Yet as many as half the girls in rural parts of Ethiopia miss school for reasons related to their periods — and that can have a devastating effect on their education and the rest of their lives.

Freweini Mebrahtu, 54, has dedicated her life to keeping girls in school by designing a reusable menstrual pad and trying to end the cultural stigma around the issue — and because of her work, she has been named the 2019 CNN Hero of the Year.

“I don’t even know what to say,” Mebrahtu said when receiving the award. “I am so humbled and grateful for CNN … this is for all the girls and women everywhere. Dignity for all.”

Online voters selected Mebrahtu as the 2019 CNN Hero of the Year award from among the Top 10 CNN Heroes finalists.

Mebrahtu — who is from Ethiopia and studied chemical engineering in the US — designed and patented a reusable menstrual pad in 2005. She and her team produce 750,000 reusable pads a year at her factory in Ethiopia. Nearly 800,000 girls and women have benefited from her work.

More than 80% of the pads she manufactures are sold to non-governmental organizations that distribute them for free.

She knows personally what it’s like to deal with the issue.

“I remembered (hearing) that it’s actually a curse to have a period … or that it meant I am ready to be married, or (that) I’m being bad,” Mebrahtu told CNN.

Mebrahtu has teamed up with the nonprofit, Dignity Period, to end the stigma around the issue by speaking at schools and teaching girls and boys that menstruation is natural, not shameful.

“The whole goal was not only making the pads, but also attacking the cultural baggage to it,” she said.

Dignity Period has distributed more than 150,000 free menstrual hygiene kits purchased from Mebrahtu’s factory. Data gathered by the group shows that schools visited by Dignity Period had a 24% increase in attendance among girls.

As the 2019 CNN Hero of the Year, Mebrahtu will receive $100,000 to expand her work. All of the top 10 CNN Heroes for 2019 were honored at Sunday’s gala and will receive a $10,000 cash award.

Mebrahtu was presented with the Hero of the Year award Sunday night by hosts Anderson Cooper and Kelly Ripa.

Also honored Sunday were the 2019 CNN Heroes Young Wonders, four teens who are making the world a better place with their volunteer efforts which include creating an inclusive swim team for kids with disabilities, crafting special bags for the homeless, cheering up kids in foster care and helping veterans in need.

If you know someone who is making the world a better place, you can nominate them as a 2020 CNN Hero at If you would like to support Mebrahtu’s work or any of the nonprofit organizations of the Top 10 CNN Heroes, you can also make a donation via All donations made by January 2, 2020, will be matched by Subaru up to $50,000 per Hero.

Mekelle, Ethiopia (CNN)When Freweini Mebrahtu got her period at age 13, she panicked.

“I was terrified,” she said. “And I remembered (hearing) that it’s actually a curse to have a period … or that it meant I am ready to be married, or (that) I’m being bad.”

At Dignity Period, we’ve known Freweini was a hero since the first time our founders met her in 2014.  When Lewis and Helen Wall and Mike and Lynn Coatney learned that a lack of menstruation education and supplies was driving girls to drop out of school, they wanted to help Freweini solve the problem.

Freweini had already established the Mariam Seba Sanitary Products Factory, but she needed financial and logistical support to produce and distribute high volumes of quality menstruation pads to girls throughout Ethiopia.  That’s when Dignity Period was born.

Today, working in partnership with Mekelle University, Dignity Period and Freweini have been able to reach more than 300,000 students.  Dignity Period works with donors to fund the program that Mekelle University administers on the ground in Ethiopia. Dignity Period and Mekelle purchase all the pads for the program from Freweini and Mariam Seba using donated funds.  Click here to see how it all works.

The cultural stigma surrounding menstruation in Ethiopia has dire consequences. On average, one in 10 girls in Ethiopia miss school for reasons related to their periods; in some rural areas, this increases almost 50%. Missing school can lead girls to fall behind in class and eventually drop out.

Thanks to Freweini and Dignity Period, that trend is now moving in the opposite direction.  Research shows that schools visited by Dignity Period had a 24% increase in attendance among girls.

One thought on “Freweini Mebrahtu was named the 2019 CNN Hero of the Year for designing a reusable menstrual pad

  1. Bosraga

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    We are not going to be swept under the rug, just so we stay out of the views of the mojas diplomats by being caged in these metal boxes . We want condos nothing less.



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